VESTNIK
Bashkirskogo universiteta

RUSSIAN
ISSN 1998-4812

Archive | Volume 20, 2015, No. 3.

FEATURES PARTIES AS SUBJECTS OF POLITICAL ACTIVITY IN CONDITIONS OF POLITICAL DISCOURSE

Vestnik Bashkirskogo Universiteta. 2015. Vol. 20. No. 3. Pp. 1141-1143.
Parfenova S. R.
Bashkir State University
32 Zaki Validi St., 450076 Ufa, Republic of Bashkortostan, Russia.
Email: srpar50@yandex.ru

Abstract

In the article, the author discusses the political discourse as a means of struggle for power in the midst of the election campaign, as a system of signs and rules as communicative Linguistics allowing candidates to representative bodies seek votes. Agonistic communication that is so typical for the activities of political parties holds a special place in the system of communication, in particular in the context of political discourse. Manipulative tool of attraction attention of listeners to interpersonal relations instead of discussed topic plays a role in the conquest of emotions of apolitical part of the electorate, which is prone to superficial judgments and is a carrier of protest moods. Author concludes that not analysis of programs, but of political discourse seems to be a more effective tool for analysis of the preferences of voters.

Keywords

  • • political discourse
  • • agonistic
  • • apolitical
  • • bipartisan debate competition
  • • mass communication
  • • election campaign

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